Amaranth WINS Natural Beauty Retail Awards

27 Oct 2016

Our wonderful Amaranth in Bramhall WINS Best Independent Retailer at the Natural Beauty Retail Awards.

Now in its second year, the Natural Beauty Retail Awards highlight the valuable contribution and support of retailers to the growth of the vibrant natural and organic beauty market. The awards recognise and celebrate the industry’s dedication and innovation in offering their customers a great retail experience, with the winners decided by a panel of leading industry experts.

Amaranth

The UK’s best natural beauty retailers have been announced today with the publication of the autumn edition of Natural Beauty News, published by Diversified Communications UK.

Waitrose, Debenhams, Holland & Barrett, LoveLula, Beauty Kitchen, and Amaranth have all been recognised with Natural Beauty Retail Awards, while Jayn Sterland, managing director of Weleda UK, landed the top spot in this year’s Who’s Who in Natural Beauty.

The Natural Beauty Retail Awards 2016

“The standard of excellence within the natural beauty industry has never been higher,”

comments Julia Zaltzman, editor of Natural Beauty News.

“With product innovations, customer care and consumer awareness all at the forefront of this pioneering sector, we are proud to be able to highlight those who are truly trailblazing within their categories.”

The Natural Beauty Retail Awards 2016 winners are:

Amaranth

We heard from founder Joanne Hill of Amaranth about how she successfully put into effect a winning retail performance.

How important is a natural and/or organic offering to your store?

Our natural and organic offering is at the heart of our store, and we now employ a dedicated skincare and beauty advisor. As well as providing customer service, this role involves researching and understanding the mine eld of natural beauty. Ingredients, brands, policies and certi cations all need to be investigated so that we fully understand what we offer. We publish articles and advice to our database of customers in newsletters, a local magazine and on social media. We are also currently working on a ‘Know Your Skincare’ customer guide, which will include an ingredient and certification guide but also honest information on the brands and products that customers will find in store. Our goal is to allow customers to make an informed choice and we are confident that they will find the right products for them within the brands that we stock.

How has your store promoted natural and/or organic beauty over the past 12 months?

We have promoted natural and organic beauty to our customers both in the local area and nationally through our website and social media. We work with a monthly marketing theme that allows us to plan our events, offers and communication around this theme. We regularly send out newsletters to our database of over 3,500 people to inform them of new products, offers, events, advice and natural beauty news.

We regularly host natural beauty events in-store, and these have in- cluded an evening with Dr Hauschka, our ever popular Caudalie facial days, our annual Amaranth open day, and a pregnancy and baby health day.

During 2015 Organic September and Organic Beauty Week we worked hard to communicate to our customers the facts about organic and also to support the Campaign for Clarity. We used marketing from the Soil Association online, and ran a number of in-store events including drop-in organic skincare consultations, Pai organic skincare treatments, a NEOM Organics Science of Scent therapy event and Green People sampling. We are busy planning for Organic Beauty Week 2016 and plan to make it even bigger and better.

Amaranth

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